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Thursday, February 8, 2018    11:00 am–11:40 am

Case study: Broadening your marketing strategy to drive social media ROI

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When this e-commerce beauty brand came to digital marketing agency Hawke Media, the time for a makeover was clear: zero results from existing paid search and Facebook advertising efforts topped the list of unmet marketing expectations. In just five months, Hawke helped turn the brand into a million-dollar business––by boosting their social media strategy with top- and bottom-funnel channels, and expanding audience reach and messaging strategies.

In this session, you’ll learn:

  • Why 95 percent of brands lose half of their ROI with social media marketing and how to capture the money you left on the table.
  • How to effectively measure and boost social media ROI by improving your overall marketing mix.
  • How to complement social media advertising with new marketing methods.


Erik Huberman
Founder & CEO
Hawke Media

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