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Thursday, February 8, 2018    2:20pm - 3:00pm

Human to Human #H2H: Learn to Speak Human, Share Human and Market Human

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We’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But businesses and products do not have emotion. Humans do.

In Human to Human Marketing (#H2H), Bryan explores why and how communication needs to be adjusted to exude simplicity, empathy and imperfection – in the same way humans are built. Through storytelling about his own experiences, as President of a Silicon Valley marketing firm, he delivers practical tools and steps you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race.

Key concepts include:

  • The Four Rules of Context
  • Why the Six Basic Human Needs are critical to understand to connect
    with your audience
  • How Human Sensory Building will make you a better communicator
  • How to avoid the “Brand Wrecking Ball”
  • What a “Focker Moment” is and why you should celebrate failure
  • The Secrets to Making Ideas Crowd Worthy, with real-world consumer, non-profit and Enterprise B2B business examples
  • The difference between “Dark” and “Delightful” Disruption

 

Bryan Kramer
President + CEO
PureMatter

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