Mary Olivieri is the President of the fully-integrated marketing and PR agency – 2.718 Marketing, and student of the Second City Training Center. With decades of Copywriting, Creative Direction and Strategic Marketing under her belt, she has led scores of communications professionals in delivering materials designed to trigger an emotional response in readers. Through custom-created, improvisational-based exercises – her approach to the craft of writing and ideation has often been called “zen-like” and “groundbreaking”. As an award-winning B2B and B2C marketer, Mary has created both internal and external communications, for hundreds of brands, including Firestone, Blue Diamond Almonds, Whirlpool, Coca-Cola and Heineken USA. Look for her book, “Yes, and…!” The Improvisational Approach to Inspired Writing, coming in 2023!
2:00 pm–5:00 pm — Tuesday, February 4, 2020
Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.
Join CBD Marketing's Executive Creative Director Mary Olivieri, and their Senior Content Specialist Kelly Bradley, in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Firestone Building Products.