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Miri Rodriguez

Head of Global Internship Program
Microsoft

Miri Rodriguez is a globally recognized storyteller and author of soon-to-be-published book Brand Storytelling: Putting Your Customer at the Heart of Your Brand Story.  She is a creative journalist and content advocate, evangelizing brand narrative and showcasing how Microsoft employees and partners can harness storytelling techniques for their own success. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry insights and a lighthearted approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Swaziland and Morocco through #MySkills4Afrika, coaching students at Network for Teaching Entrepreneurship, content contributor at Trade+Impact and PR News, and mentoring men and women to build their personal brand. Her biggest accomplishment to date is being a mother of 2 boys and an American Bulldog. She can also run in heels. Ice cream is her superfood.

Miri Rodriguez’s Session(s):


9:00 am–9:40 am — Wednesday, February 5, 2020

Storytelling with Empathy: Rise Against the Machines

A distinctive story helps define and successfully communicate unique personal and business attributes. Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action. In this dynamic and interactive session, Miri will share practical tools to help you become a skilled storyteller in a looming robopocalypse so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

Key takeaways:

  • What is storytelling…and what is not
  • Ways to tell a story
  • Crafting your story with empathy and Design Thinking Principles

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