Josh Mohr got lucky early on in his marketing career and was able to cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. He left after another 8-year stint and is currently in his second year as the Head of Marketing for Revive Kombucha, where he oversees all day to day brand building activities in one of the most exciting categories in the food and beverage industry.
Josh Mohr’s Session(s):
1:30 pm–2:10 pm — Wednesday, February 5, 2020
You’ll walk away from this session motivated to find simplicity in your content strategy. Josh will walk through Revive Kombucha’s process of creating content; one that’s resulted in quadrupling the size of its Instagram following in just over a year while not relying on an agency or even having an employee with “digital” in their title.
This session will provide a first-hand peek behind the curtain of a small brand’s ability to set its content strategy, find its core team and yield consistent brand-building content with high impact.