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Janet Johnson

Social Media Specialist & Owner
Janet E Johnson

Janet E Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998.

She runs an agency and has online courses that specialize in the areas of strategy and content, Facebook, Instagram, Pinterest, and Video marketing and advertising. She is also the host of a popular marketing podcast, Business Growth Time.

In her career, Janet has worked with both large brands and smaller businesses. A few of her current clients and past clients are The Gold Guys, Connoisseurs, Assael Pearls (National Brands), Gerard Riveron (Paris Jewelry), Picchiotti (high-end Italian Jewelry), Bill Champlin (former member of the band, Chicago), dentists, local businesses, eCommerce companies, and entrepreneurs.

She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Entrepreneur, Inbound.org, Ecommerce Business School and a number of other top publications.

Janet Johnson’s Sessions

10:00 am–1:00 pm — Tuesday, February 4, 2020

Workshop A: Facebook Ad Optimization Masterclass

Do you run ads, but want to dig into more advanced strategies? Want to learn the latest techniques that are working in 2019-2020? Looking to scale your ads so you can spend less? Facebook and Instagram ads are changing every day, so it is important to test, learn and scale.

During this workshop, we will dig into advanced strategies that will increase conversions, scale your ads and help you spend smarter. 

This workshop will cover ways to optimize your ads for better results, including:

  • Current strategies working today
  • Case studies of actual ad performance
  • Digging into deeper audiences
  • Assessing the competition
  • Review results and scaling ads

Whom this training is for: This is an intermediate workshop. Attendees who have practice with ads manager and have run or are running ads will get the most out of this session.

11:00 am–11:40 am — Thursday, February 6, 2020

Video Optimization Strategies for Better Viewership & Engagement

In this session, Janet will share practical strategies brands can employ to increase social video engagement. She’ll walk attendees through:

  • Why video is so important in today’s marketing world & trends marketers should know about
  • Common challenges marketers face with video (along with replicable solutions)
  • Great apps and website tools to help you produce your highest quality videos
  • Effective strategies for marketing your videos to the right audience
  • Advanced video strategies to continue to scale your engagement and viewership
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