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Ryan Peña

Social Media Strategist
Be The Match

Ryan Peña is an Innovator and Strategist with over 10 years experience in the marketing and social media field. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to elevate their social media strategy and help change the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!

Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, at a coffee shop or commuting on his bike.

Ryan Peña’s Session(s):


8:50 am–9:00 am — Wednesday, February 5, 2020

Opening Remarks by Summit Emcee


9:50 am–10:00 am — Thursday, February 6, 2020

Opening Remarks by Summit Emcee


11:50 am–12:30 pm — Thursday, February 6, 2020

Why TikTok Has Influencers Dancing For Brands

Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • A realistic approach to social listening within the platform

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