Ryan Peña is a digital marketing leader with over 10 years of experience in both B2C and B2B organizations. He’s known for implementing highly innovative solutions into rapidly changing environments. Currently, Ryan works at Be The Match to help save the lives of patients battling blood cancers or blood diseases. As a global speaker, he loves to share his learnings along the way while meeting and learning from others. Most recently, Ryan spoke in Egypt at the World Youth Forum alongside the President!
Whenever he breaks away from the internets, you can expect to see him with his 2 girls and wife, doing crazy running streaks in subzero temps, or drinking way too much coffee.
8:50 am–9:00 am — Wednesday, February 5, 2020
9:50 am–10:00 am — Thursday, February 6, 2020
11:50 am–12:30 pm — Thursday, February 6, 2020
Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about: