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Ryan Sweeney

Director of Analytics
Ignite Social Media

At Ignite, Ryan serves as the Director of Analytics. He's the first to admit that he’s a proud, card-carrying data nerd. What he’s too modest to tell you is that he’s revolutionized the way Ignite collects, organizes, and presents data to clients. He's an essential part of the strategic planning process, working with clients to develop measurable goals that directly to their business objectives. While most marketing agencies rely on expensive research and focus groups to learn what consumers want, Ryan recognizes that the best focus group lives in the world of social media. He has been quoted in The Atlantic, Adweek, Business News Daily, and the Pew Internet Research Center. Outside of revolutionizing Ignite's data collection, Ryan is the host of a radio show that airs on a local radio station in the triangle.

Ryan Sweeney’s Session

2:00 pm–5:00 pm — Tuesday, February 4, 2020

Workshop C: Insights with Impact: Maximize the Value of Your Social Media Analytics

About the training: Social media marketing measurement capabilities have drastically improved over the past decade. We’ve moved beyond measuring follower growth and engagement to quantifying the financial impact of SMM efforts on our bottom line. Every company has business objectives and a customer journey that is unique to them. The purpose of this workshop is to examine those objectives and your customer journey in order to build out an actionable measurement plan. In this workshop you will:

  • Learn how to strategically assess the role of social media marketing within the context of your business and marketing objectives.
  • Identify the most-important key performance indicators (KPIs) for your SMM efforts.
  • Lay the groundwork for a social media measurement plan to take back and implement at your company.

Who is this social training for? Social media marketers who are struggling with their reporting efforts, would like a refresher on current measurement strategies, and/or are looking to strengthen their current social media reporting. Basic familiarity with social media metrics recommended, but not required.

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