Amanda Chavira is the Influencer Marketing Manager at Dollar Shave Club, a lifestyle brand and e-commerce company that’s revolutionizing men's grooming. Based out of Los Angeles, Amanda is responsible for all influencer campaigns (domestic and international) from leveraging all tiers of talent from micro to top-tier creators, to strategy and execution. A California native, Amanda graduated from University of California, Santa Barbara in 2015. Prior to joining Dollar Shave Club, Amanda began her career overseeing the social and digital marketing efforts at Hallmark, working on their print on demand service Ink & Main and their subscription service eCards.
11:00 am–11:40 am — Wednesday, February 5, 2020
Influencer Marketing is not a one-size-fits-all industry. Based on your company’s KPIs, budget, and overall marketing workflow - your strategy may just dictate itself. However, as brands continue to spend more and more dollars on the ever-growing industry, many have started creating internal influencer marketing teams to create and manage longterm relationships. Learn how to get started (regardless of your resources) from one of Dollar Shave Club’s Influencer Marketing leads, Amanda Chavira. Amanda will walk you through the process of how to get started via an agency, how to bring the process in house and how to achieve results from an in-house team.