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Marissa Kargas

Senior Manager, Digital Strategy & Brand Engagement
Walmart

Marissa Kargas is part of the Corporate Communications team at Walmart. She helps create content for associates by associates shared on @WalmartWorld social channels. Marissa partners with multiple areas of the business including Marketing, International Communications, Recruitment and People Experience to share a holistic perspective of what’s happening across the business in a way that’s relatable for associates and helps build brand reputation. She also works with company leaders to curate content for their social media accounts to connect with associates. Compelling storytelling is key! Before joining the Walmart team, Marissa worked in Internal Communications at Sam’s Club and in television news as a Reporter, Anchor, and Executive Producer.

Marissa Kargas’s Session(s):


9:50 am–10:30 am — Wednesday, February 5, 2020

How Walmart Approaches Transparency on Social Media

Walmart constantly strives to be transparent with associates, customers, and stakeholders. Social media is how many consume information, and people can sense authenticity a mile away. Whether the goal is to share news, support a business objective, or celebrate an associate, stories shared need to be representative of our company culture and guiding principles. The most genuine way we can elevate those stories is by using the voices of our more than two million associates.

Key takeaways include how to: 

  • Find a face for every story
  • Build relationships across your business
  • Embrace authenticity and not let it scare you

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