Brad O'Brien is the VP of Social at 3Q Digital, leading the social and native teams. 3Q Digital partners with brands including Waze, Stitch Fix, The Golden State Warriors, Pandora, and Brandless. Brad is an expert in social, SEO, eCommerce, analytics and the production and promotion of digital content, having spoken at SocialPro and eTail. Prior to joining 3Q, Brad spent several years as a brand marketer for Provide Commerce and FTD. Originally from New Jersey, Brad went to college at James Madison University and received a degree in Marketing. He has called San Diego home for the last seven years.
Brad O'Brien’s Session(s):
11:50 am–12:30 pm — Wednesday, February 5, 2020
As the creator of the creative matrix, Brad will discuss ways attendees can fuse the art and science of marketing and SEO, and how to use data-backed creativity to drive growth. Brad will share how data can remove busywork from campaigns, opening up more room for creative thought. He will also discuss the ways data empowers brands to make creative decisions—allowing social teams to make creative decisions and pivot quickly to another approach if it's not working.