Shane Barker

Shane Barker is an instructor for a Personal Branding - Influencer Marketing at UCLA. He has been in the influencer space for over 6 years and has been a keynote speaker at the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico. Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He does 2-day Influencer Marketing Workshops for brands and agencies all over the nation and is a top contributor at INC, Huffington Post, Forbes, Salesforce.

1:30 pm–2:10 pm — Wednesday, February 5, 2020

Influencer ROI: 400K to 1.6M in less than 1 year using Instagram

This session will cover how Zoe Rodriguez, CEO of ZBody Fitness Inc., managed to boost her sales and maximize ROI through Instagram influencer marketing. She worked with several micro-influencers in the fitness industry who told authentic stories to promote her fitness programs and ebooks. This authentic storytelling coming from relevant Instagram influencers resulted in an impressive 3.5X increase in ROI. In this session, I will share a breakdown of the steps taken to achieve this.

Attendees will learn:

• How to work with highly relevant influencers to reach the right target audience.
• How to tell authentic stories with real results and win the trust of your target audience.
• How to offer the right bundle packages to upsell and increase your revenue.
• How to inspire others to tell their personal stories and turn them into valuable brand advocates.
• How to build long-term relationships with influencers, even long after the campaign has ended.