Ryan brings over 13 years of experience in online media, travel, financial, and technology across the UK, Asia, and North America. From a former CRM marketer developing lifecycle strategies at Fidelity and Hootsuite to building a centralized integrated marketing structure in Australia to leading the Uber Eats social marketing globally, Ryan is an astute leader with an industry-acclaimed track record of delivering impact at scale.
Ryan Reynolds’s Session(s):
1:30 pm–2:10 pm — Wednesday, February 5, 2020
Ryan will share the considerations and framework to build a successful social media marketing strategy, as well as methods to achieve leadership and cross-functional buy-in. Whether your goal is to add value to a current strategy or develop a foundational plan from the ground up, this session is perfect for attendees that want to optimize the way they plan, activate, and measure a successful social media program.
1 - Identify the building blocks of a social media strategy
2 - Develop a scalable cohesive social structure
3 - Align social KPIs with business objectives