Dan Clark leads global client partnerships for Jam3; working with existing clients like Adidas and Facebook to create modern experiences at the intersection of technology, culture, and the human condition. These come in a variety of formats including physical activations, interactive storytelling, content, augmented reality, virtual reality, and conversational interfaces.
He is also responsible for global new business as Jam3 expands to Europe and beyond. How does Jam3 do what it does? Through a uniquely collaborative process that combines analytical thinking, creative sorcery and an obsession with solving impossible problems.
His most recent position was General Manager of The Hallway, a Sydney, Australia based data-driven creative agency with clients such as Google and Disney.
Prior to, Dan rose through the ranks at McCann, WPP and Publicis; launching Publicis’ Red Lion boutique agency after leading brand and social communications for Fiat Chrysler, AB InBev, Ford, and WestJet.
1:30 pm–2:10 pm — Thursday, February 6, 2020
As a design and experience agency, Jam3 is rooted in all things digital. Through the use of creative technology like AR and VR, there are more options today more than ever before to find new and innovative ways to surprise and delight people. Understanding the audience, culture, and technology to create the perfect balance between entertainment and utility.
In this session, Jam3’s Dan Clark will illustrate the ways through adapting an empathetic approach that brands can craft beautiful experiences without compromising between creativity, and business and human needs. You’ll learn how to create experiences that not only tell an authentic brand story but meets the needs of consumers right where they are and where they are meant to be.