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Chris Denny

Co-founder, President
The Engine is Red

Chris is the founder and President of The Engine is Red, an award-winning creative agency with studios in Santa Rosa and Minneapolis. Chris leads the Engine team—developing inspired brand strategies, campaigns, and interactive experiences for clients such as Credit Karma, Medtronic, Guide Dogs for the Blind, and Sonic. Prior to the Engine, Chris worked to help build the marketing team at a financial start-up in San Francisco. Committed to supporting the community, Chris serves on the Board of Directors for the Center for Well-being and the Advisory Board for Creative Sonoma. Chris holds a Bachelors of Arts in Graphic Design from the University of Iowa, has been named one of North Bay Business Journal’s 40 Under 40 and has also been featured by a variety of media, including Entrepreneur, Fox Business News, USA Today, and CNN Money.

Chris Denny’s Session

3:30 pm–4:10 pm — Wednesday, February 5, 2020

Case Study: The Importance of Acknowledging Your Tribe: The Story of Kendall-Jackson and the White Wine Emoji

The internet is full of conversations – demands rather – about the injustice of the missing white wine emoji. Red wine emojis pervade keyboards everywhere leaving vineyard-sized holes in conversations thirsty for red wine’s lighter counterpart. The people spoke and we listened. For Kendall-Jackson, the 35+-year-old winery, it was a matter of igniting the community behind the cause and creating a platform for the voices of the global internet to come together under a common goal. Hear about the 2-year long process, the value of never giving up and how brands can listen and adapt to changing consumer preferences and media habits.

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