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Maggie Curry

Director of Marketing
Jackson Family Wines

Maggie Curry has worked in the wine industry for over 15 years officially, but also grew up working a family vineyard and ranch outside of Healdsburg, California.  Her first wine job was working a wine production harvest abroad in New Zealand for Brancott Estate Winery. She has also had a stint working in a Tasting Room for Alderbrook Winery, and has held many positions in the past 15 years with Jackson Family Wines.  From Customer Service at Regal Wine Co., to Wine Sales, to Marketing for various brands, Maggie loves working in the wine industry where personal passions for food and wine lend seamlessly into her career. She has held her current position, Director of Marketing for Kendall-Jackson for the past 5 years.

Maggie Curry’s Session

3:30 pm–4:10 pm — Wednesday, February 5, 2020

Case Study: The Importance of Acknowledging Your Tribe: The Story of Kendall-Jackson and the White Wine Emoji

The internet is full of conversations – demands rather – about the injustice of the missing white wine emoji. Red wine emojis pervade keyboards everywhere leaving vineyard-sized holes in conversations thirsty for red wine’s lighter counterpart. The people spoke and we listened. For Kendall-Jackson, the 35+-year-old winery, it was a matter of igniting the community behind the cause and creating a platform for the voices of the global internet to come together under a common goal. Hear about the 2-year long process, the value of never giving up and how brands can listen and adapt to changing consumer preferences and media habits.

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