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Erica Santiago

Senior Manager, Digital Content

Erica Santiago has worked in digital marketing and social media for over 11 years. At Pfizer, she develops content across the brand's corporate digital and social properties as a part of the External Communications & Enterprise Reputation team. Most notably, she leads Pfizer’s podcast strategy & helped establish their first branded podcast initiative, The Antigen.

Prior to Pfizer, she has led successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce. Beyond her experience as an accomplished marketer and communicator, she also completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.

Erica Santiago’s Session

11:00 am–11:40 am — Thursday, February 6, 2020

Establishing an Authentic Connection with Your Audience through Brand Storytelling

Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).

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