Erica Santiago has worked in digital marketing and social media for over 11 years. At Pfizer, she develops content across the brand's corporate digital and social properties as a part of the External Communications & Enterprise Reputation team. Most notably, she leads Pfizer’s podcast strategy & helped establish their first branded podcast initiative, The Antigen.
Prior to Pfizer, she has led successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce. Beyond her experience as an accomplished marketer and communicator, she also completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.
Erica Santiago’s Session(s):
11:00 am–11:40 am — Thursday, February 6, 2020
Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).