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Erica Santiago

Digital Content Manager
Pfizer

Erica Santiago has worked in digital marketing and social media for over 9 years. At Pfizer, she develops content strategy across the brand's corporate digital and social properties as a part of the Digital Activation team. Prior to Pfizer, she has led successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce. Beyond her experience as an accomplished marketer and communicator, she also completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.

Erica Santiago’s Session(s):


11:00 am–11:40 am — Thursday, February 6, 2020

Establishing an Authentic Connection with Your Audience through Brand Storytelling

Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).


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