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Alyssa Santoli

Sr. Manager of Relationships & Community

With nearly ten years of experience in social and digital marketing, I bring insight from many industries to my role at Vitamix, a brand loved by many. After gaining great social and content marketing experience in finance, I'm now working with cross-functional teams to build both practices in-house at Vitamix. My team is focused on building loyalty with our many Vitamix fans and creating a community where people are inspired to shift their mindsets towards food and whole-food health.

Alyssa Santoli’s Session

11:00 am–11:40 am — Wednesday, February 5, 2020

Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy

At Vitamix, we are moving from created brand-centric content to campaigns and assets that speak to the needs of our target audiences. Using a mix of owned brand content and user-generated content, we've been able to develop a new, more approachable identity on social. During this discussion, you'll learn how to:

  • Monitor and identify trends that might be appropriate to participate in
  • Have a plan for "on-the-fly" content on social
  • Leverage consumer insights to build a social brand content strategy


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