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Alyssa Santoli

Social Media Manager

With nearly ten years of experience in social and digital marketing, I bring insight from many industries to my role at Vitamix, a brand loved by many. After gaining great social and content marketing experience in finance, I'm now building both practices in-house at Vitamix. My team is shifting how the Vitamix brand comes to life, both internally and externally, by bringing social media to the forefront of marketing, brand, and customer experience efforts.

Alyssa Santoli’s Session(s):

11:00 am–11:40 am — Wednesday, February 5, 2020

Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy

At Vitamix, we are moving from created brand-centric content to campaigns and assets that speak to the needs of our target audiences. Using a mix of owned brand content and user-generated content, we've been able to develop a new, more approachable identity on social. During this discussion, you'll learn how to:

  • Monitor and identify trends that might be appropriate to participate in
  • Have a plan for "on-the-fly" content on social
  • Leverage consumer insights to build a social brand content strategy


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