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Arezu Sarvestani

Assistant Director of Social Media
University of California, San Francisco

Arezu Sarvestani is an award-winning multi-platform storyteller with expertise in communications strategy, audience engagement, online advocacy, and crisis communications. With a background in journalism, she excels at developing campaigns that engage, inspire, and inform. She’s led multiple campaigns that have organically reached “trending” status, including a #UCSFStandsUp campaign to support federal funding for science. At UCSF, she oversees the enterprise social media channels, guides strategy on campus-wide campaigns, and offers employee workshops on social media best practices. Her past professional experiences include work in public radio and in biotech journalism. Her volunteer work includes organizing NASA hackathons and presenting social media trainings to non-profit groups. In her free time, she's working on a novel and learning to make digital art. 

Arezu Sarvestani’s Session

1:30 pm–2:10 pm — Thursday, February 6, 2020

From IDK to CTA: A 10-Step Guide to Effective Social Media Advocacy

At UCSF, our public mission is at the core of who we are. From defending federal science programs to illuminating the root causes of our city’s homelessness crisis, we’ve learned how to use social media to connect with our audiences as citizens - rather than customers. 

There are endless books, podcasts, and entire conferences dedicated to getting people to hit the “buy” button, but how do you inspire a community to vote, sign petitions, call elected officials or take any other advocacy actions? 

In this session, you’ll learn to: 

  • Redefine your audience in advocacy terms
  • Build a narrative-based campaign timeline 
  • Define and refine what success looks like
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