Zenia is a Chicago native who joined the 3Q Digital team in March of 2017. She has more than 7 years of experience managing paid media for clients in a wide range of verticals, with a client portfolio that includes Ulta Beauty, Northwestern Mutual and Miami Children’s Hospital. She's an experience presence in industry thought leadership; she has a column on Search Engine Land and has spoken at SMX Advanced, SMX East, and the Janes of Digital series.
Zenia Johnson’s Session(s):
11:50 am–12:30 pm — Wednesday, February 5, 2020
Zenia, who uses 3Q’s creative matrix, will discuss ways attendees can fuse the art and science of marketing and SEO, and how to use data-backed creativity to drive growth. Zenia will share how data can remove busywork from campaigns, opening up more room for creative thought. She will also discuss the ways data empowers brands to make creative decisions—allowing social teams to make creative decisions and pivot quickly to another approach if it's not working.