Zenia Johnson is the Director of Provider and Patient Marketing at BehaVR, an innovative company that creates digital therapeutics for behavioral health through the unmatched psychological power of Virtual Reality. With over 7 years of experience, Zenia has been integral in the digital marketing strategy for emerging brands across various verticals, including streaming, cosmetics, real estate, and finance. While well-versed in all of the major digital publishers and tactics, paid social media is her passion because of its unique balance of data and creativity, as well as the opportunity it affords brands to meaningfully connect with their most engaged customers.
Zenia Johnson’s Session(s):
11:50 am–12:30 pm — Wednesday, February 5, 2020
Zenia, who uses 3Q’s creative matrix, will discuss ways attendees can fuse the art and science of marketing and SEO, and how to use data-backed creativity to drive growth. Zenia will share how data can remove busywork from campaigns, opening up more room for creative thought. She will also discuss the ways data empowers brands to make creative decisions—allowing social teams to make creative decisions and pivot quickly to another approach if it's not working.