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Jason Burns

Sr. Digital Marketing Manager
Lowe's Home Improvement

Jason Burns is an award-winning content creator, marketing strategist, and a prominent advocate for workforce development, including the rebuilding of the skilled trades. He is the lead marketing strategist and content developer for Generation T, a digital initiative powered by Lowe’s Home Improvement with the mission to help rebuild and revitalize the skilled trades. In the fall of 2018, he led the program's digital marketing efforts creating a distinctive voice aimed at changing people’s perceptions of blue-collar work. Recently his team was recognized with a 2018 Silver Award at the American Advertising Awards for Best Social Media Campaign.Jason has spent the past 15 years leading digital marketing efforts for some of the world’s most recognized brands, including IBM, NASCAR, and the Walt Disney Company. Before becoming a marketing professional, Jason spent 15 years as a broadcast journalist working producing newscasts for CBS Network News, Fox Sports News, and various outlets in the Los Angeles market.


Jason Burns’s Session

10:00 am–10:40 am — Thursday, February 6, 2020

Keynote: How Overthinking Your Content Strategy is Killing Your Brand on Digital

You spend hours planning, writing and crafting the perfect pieces of content with the hope that at least one will reach out and touch people enough to have them flock to your brand and follow your social channels, making you the next social media rock star (or at the very least, get you some kudos and a coffee from your boss). If this sounds like you, you’re not alone. In this session discover five methods that can help break you out of that pattern and recharge your creative juices, while offering ideas on how to change your approach and bring more fun to your personal and professional world!

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