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William Osman

Creator

With his extensive science and engineering background, William Osman creates insane inventions to fix everyday problems...that should probably be left alone.

From robots that react to your facial expressions, to debunking some of the worst life hacks on the Internet, William’s weekly videos inspire his dedicated and passionate millennial audience to explore science, technology, engineering, and math.

William Osman’s Session(s):


11:50 am–12:30 pm — Wednesday, February 5, 2020

How to Generate Creative, Compelling Influencer Marketing Campaign Ideas

Science creator William Osman and David Seelos of his management team at Concurrent Studios discuss the aspects of a successful and well-received influencer/creator marketing campaign.

It’s no secret that influencers and creators are serious about protecting the image and reputation of their own brands. William will help you navigate the waters of keeping content brand-focused while maintaining the identity of the creator. He’ll also explain his own process of brainstorming and producing campaigns for his brand sponsors.

David Seelos, Concurrent’s Director of Brand Partnerships, dives into the best ways to contact a creator, successfully negotiate a sponsorship agreement, and maintain a good relationship between creators and brands. He’ll also explain how to ensure a deal is mutually beneficial to all parties, and provide tips for ensuring campaign renewals.


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