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About the training: Social media marketing measurement capabilities have drastically improved over the past decade. We’ve moved beyond measuring follower growth and engagement to quantifying the financial impact of SMM efforts on our bottom line. Every company has business objectives and a customer journey that is unique to them. The purpose of this workshop is to examine those objectives and your customer journey in order to build out an actionable measurement plan. In this workshop you will:
Who is this social training for? Social media marketers who are struggling with their reporting efforts, would like a refresher on current measurement strategies, and/or are looking to strengthen their current social media reporting. Basic familiarity with social media metrics recommended, but not required.