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Tuesday, February 4, 2020    2:00 pm–5:00 pm

Insights with Impact: Maximize the Value of Your Social Media Analytics

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About the training: Social media marketing measurement capabilities have drastically improved over the past decade. We’ve moved beyond measuring follower growth and engagement to quantifying the financial impact of SMM efforts on our bottom line. Every company has business objectives and a customer journey that is unique to them. The purpose of this workshop is to examine those objectives and your customer journey in order to build out an actionable measurement plan. In this workshop you will:

  • Learn how to strategically assess the role of social media marketing within the context of your business and marketing objectives.
  • Identify the most-important key performance indicators (KPIs) for your SMM efforts.
  • Lay the groundwork for a social media measurement plan to take back and implement at your company.

Who is this social training for? Social media marketers who are struggling with their reporting efforts, would like a refresher on current measurement strategies, and/or are looking to strengthen their current social media reporting. Basic familiarity with social media metrics recommended, but not required.


  • Presentation on the current state of social media analytics
  • Assessment of Current Measurement Strategy
  • SMM strategy alignment worksheet
  • Measurement plan development


Ryan Sweeney
Director of Analytics
Ignite Social Media

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