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Wednesday, February 5, 2020    11:00 am–11:40 am

Authenticity Always Wins: Forming Social Strategy Around Audience

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Identifying what engages your audience is key to developing a successful social strategy. In this discussion, Kyle will describe how the Oakland Athletics went about identifying who their fanbase and audience was on social, and how they were able to reflect that with their content and storytelling tactics.

After this talk, attendees will understand how to: 

  • Identify your audience
  • Translate your audiences' preferences to voice and content
  • Tailor strategy to specific platforms


Kyle Skinner
Senior Social Media Coordinator
Oakland Athletics

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