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Wednesday, February 5, 2020    11:00 am–11:40 am

Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy

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At Vitamix, we are moving from created brand-centric content to campaigns and assets that speak to the needs of our target audiences. Using a mix of owned brand content and user-generated content, we've been able to develop a new, more approachable identity on social. During this discussion, you'll learn how to:

  • Monitor and identify trends that might be appropriate to participate in
  • Have a plan for "on-the-fly" content on social
  • Leverage consumer insights to build a social brand content strategy

 


 

Alyssa Santoli
Social Media Manager
Vitamix

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