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Zenia, who uses 3Q’s creative matrix, will discuss ways attendees can fuse the art and science of marketing and SEO, and how to use data-backed creativity to drive growth. Zenia will share how data can remove busywork from campaigns, opening up more room for creative thought. She will also discuss the ways data empowers brands to make creative decisions—allowing social teams to make creative decisions and pivot quickly to another approach if it's not working.
Zenia Johnson
Director of Performance Marketing
Outside