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Wednesday, February 5, 2020    1:30 pm–2:10 pm

Influencer ROI: 400K to 1.6M in less than 1 year using Instagram Marketing

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This session will cover how Zoe Rodriguez, CEO of ZBody Fitness Inc., managed to boost her sales and maximize ROI through Instagram influencer marketing. She worked with several micro-influencers in the fitness industry who told authentic stories to promote her fitness programs and ebooks. This authentic storytelling coming from relevant Instagram influencers resulted in an impressive 3.5X increase in ROI. In this session, I will share a breakdown of the steps taken to achieve this.

Attendees will learn:

  • How to work with highly relevant influencers to reach the right target audience.
  • How to tell authentic stories with real results and win the trust of your target audience.
  • How to offer the right bundle packages to upsell and increase your revenue.
  • How to inspire others to tell their personal stories and turn them into valuable brand advocates.
  • How to build long-term relationships with influencers, even long after the campaign has ended.

 

Shane Barker
Digital Strategist, Brand and Influencer Consultant
Shane Barker Consulting

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