Download Talks   |    First Responders 2020   |    Chicago 2020   |    Influencer Marketing   |    Talk to a live representative: 888-409-4418
Wednesday, February 5, 2020    2:20 pm–3:00 pm

Case Study: Creating Meaningful Social Media Relationships

Back to Agenda

Looking forward to this session? Share it!

When our brands are empathetic, appreciative, compassionate, recognizant, responsive, supportive, emotive, that can drive the strongest resonance and affinity with our audiences. At Santa Monica Studio, we embrace this to the fullest to engage and empower our fans. Hear how we've transformed our social media strategy from being a digital billboard, to a powerful, connective voice with our audience that significantly helped elevate our studio brand and ongoing critical success of the latest God of War.

Session takeaways:

  • The importance of having an authentic voice of your brand to build trust and friendship with your audience
  • Why user-generated content is a vital component of social media marketing
  • How recognizing and honoring your audience across the digital barrier can have an exponential positive brand impact
  • Empowering influential leaders in your company to develop a relationship with your audience

 

Aaron Kaufman
Senior Community Strategist
Sony Interactive Entertainment – Santa Monica Studio

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct