Case Study: Creating Meaningful Social Media Relationships

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When our brands are empathetic, appreciative, compassionate, recognizant, responsive, supportive, emotive, that can drive the strongest resonance and affinity with our audiences. At Santa Monica Studio, we embrace this to the fullest to engage and empower our fans. Hear how we've transformed our social media strategy from being a digital billboard, to a powerful, connective voice with our audience that significantly helped elevate our studio brand and ongoing critical success of the latest God of War.

Session takeaways:

• The importance of having an authentic voice of your brand to build trust and friendship with your audience
• Why user-generated content is a vital component of social media marketing
• How recognizing and honoring your audience across the digital barrier can have an exponential positive brand impact
• Empowering influential leaders in your company to develop a relationship with your audience