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Thursday, February 6, 2020    11:00 am–11:40 am

Establishing an Authentic Connection with Your Audience through Brand Storytelling

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Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).


 

Erica Santiago
Digital Content Manager
Pfizer

Emily Krassen
Senior Manager, Digital Video Strategy & Content
Pfizer

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