Why TikTok Has Influencers Dancing For Brands

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Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:

• What TikTok is and why marketers should care 
• Micro-influencer examples and how/when brands should engage 
• What brands are integrating TikTok into their strategy 
• A realistic approach to social listening within the platform