First Responders   |    Brand Strategy   |    Faith & Worship   |    SMSsummit Corporate   |    Higher Ed Talk to a live rep: 888-409-4418
Thursday, February 6, 2020    1:30 pm–2:10 pm

From IDK to CTA: A 10-Step Guide to Effective Social Media Advocacy

Back to Agenda

Looking forward to this session? Share it!

At UCSF, our public mission is at the core of who we are. From defending federal science programs to illuminating the root causes of our city’s homelessness crisis, we’ve learned how to use social media to connect with our audiences as citizens - rather than customers. 

There are endless books, podcasts, and entire conferences dedicated to getting people to hit the “buy” button, but how do you inspire a community to vote, sign petitions, call elected officials or take any other advocacy actions? 

In this session, you’ll learn to: 

  • Redefine your audience in advocacy terms
  • Build a narrative-based campaign timeline 
  • Define and refine what success looks like

 

Arezu Sarvestani
Assistant Director of Social Media
University of California, San Francisco

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct