10:00 am–10:40 am
You spend hours planning, writing and crafting the perfect pieces of content with the hope that at least one will reach out and touch people enough to have them flock to your brand and follow your social channels, making you the next social media rock star (or at the very least, get you some kudos and a coffee from your boss). If this sounds like you, you’re not alone. In this session discover five methods that can help break you out of that pattern and recharge your creative juices, while offering ideas on how to change your approach and bring more fun to your personal and professional world!
2:20 pm–3:00 pm
Do you struggle to create thumb-stopping content? Do you have a limited budget or resources to generate high-quality and engaging content? After this inspiring, example-filled, keynote from Tyler Anderson, you'll leave with a step-by-step checklist to get your customers to create endless amounts of content for your brand or business. You'll discover why content created by your customers is so impactful, how to get your customers to create content that influences purchasing decisions, how to leverage user-generated content to fuel your marketing, and much more.
11:00 am–11:40 am
Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).
11:50 am–12:30 pm
What do brand-building, Trump's 2016 campaign, and tequila have in common? How can we use science to enhance social media best-practices and measure their effectiveness? Find out how the world's leading brands enhance creativity through objectivity.
1:30 pm–2:10 pm
At UCSF, our public mission is at the core of who we are. From defending federal science programs to illuminating the root causes of our city’s homelessness crisis, we’ve learned how to use social media to connect with our audiences as citizens - rather than customers.
There are endless books, podcasts, and entire conferences dedicated to getting people to hit the “buy” button, but how do you inspire a community to vote, sign petitions, call elected officials or take any other advocacy actions?
In this session, you’ll learn to:
11:00 am–11:40 am
In 2020, half of all searches will be conducted via voice. With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand experiences. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers. Now’s the time for marketers to rethink how to reach and engage consumers in this emerging environment.
In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and marketers but for society as a whole. Amy will explore ways marketers can prepare for a future where voice search and smart assistants play a significant role in brand experiences — through search, shopping, and even CRM.
Key takeaways:
11:50 am–12:30 pm
The future of high converting social conversations goes well beyond Facebook Messenger Bots, and the coming Instagram and WhatsApp bots. If you want to prepare for the future that allows you to own your data, own your prospect conversation and own your power over your sales, then attend this session. We will uncover how to design your current social and bot conversations to easily transition into the app-independent communication tools that are coming...and you don't need to be a big-budget corporation to benefit.
In this session, you will uncover how to structure your prospect adventure to coincide with your omnichannel social engagement that leads to your ultimate conversion. MKJ will explore ways marketers can design conversational prospect experiences independent of app, platform, or bot.
Key takeaways:
1:30 pm–2:10 pm
As a design and experience agency, Jam3 is rooted in all things digital. Through the use of creative technology like AR and VR, there are more options today more than ever before to find new and innovative ways to surprise and delight people. Understanding the audience, culture, and technology to create the perfect balance between entertainment and utility.
In this session, Jam3’s Dan Clark will illustrate the ways through adapting an empathetic approach that brands can craft beautiful experiences without compromising between creativity, and business and human needs. You’ll learn how to create experiences that not only tell an authentic brand story but meets the needs of consumers right where they are and where they are meant to be.
11:00 am–11:40 am
In this session, Janet will share practical strategies brands can employ to increase social video engagement. She’ll walk attendees through:
11:50 am–12:30 pm
Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:
1:30 pm–2:10 pm
For brands looking to reach a Gen Z audience, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage a generation that is constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix break through the noise by taking cues from influential YouTubers—utilizing a toolbox of effective content and creative strategies to grow brands’ YouTube channels and create content that Gen Z seeks out.
During this session, you’ll learn:
