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Day 3 Conferences

Thursday, February 6, 2020

Main Stage Sessions

10:00 am–10:40 am

Keynote: How Overthinking Your Content Strategy is Killing Your Brand on Digital

Jason Burns
Sr. Digital Marketing Manager

You spend hours planning, writing and crafting the perfect pieces of content with the hope that at least one will reach out and touch people enough to have them flock to your brand and follow your social channels, making you the next social media rock star (or at the very least, get you some kudos and a coffee from your boss). If this sounds like you, you’re not alone. In this session discover five methods that can help break you out of that pattern and recharge your creative juices, while offering ideas on how to change your approach and bring more fun to your personal and professional world!

2:20 pm–3:00 pm

Closing Keynote: How To Get Your Customers To Create Endless Amounts of Content for Your Business

Tyler Anderson
Founder and CEO

Do you struggle to create thumb-stopping content? Do you have a limited budget or resources to generate high-quality and engaging content? After this inspiring, example-filled, keynote from Tyler Anderson, you'll leave with a step-by-step checklist to get your customers to create endless amounts of content for your brand or business. You'll discover why content created by your customers is so impactful, how to get your customers to create content that influences purchasing decisions, how to leverage user-generated content to fuel your marketing, and much more. 

Brand Awareness & Engagement

11:00 am–11:40 am

Establishing an Authentic Connection with Your Audience through Brand Storytelling

Emily Krassen
Senior Manager, Digital Video Strategy & Content
Erica Santiago
Digital Content Manager

Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).

11:50 am–12:30 pm

Brand Truths, Trump, and Tequila - Using Data to Enhance Creativity

Anastasia Leng
Founder & CEO

What do brand-building, Trump's 2016 campaign, and tequila have in common? How can we use science to enhance social media best-practices and measure their effectiveness? Find out how the world's leading brands enhance creativity through objectivity. 

1:30 pm–2:10 pm

From IDK to CTA: A 10-Step Guide to Effective Social Media Advocacy

Arezu Sarvestani
Assistant Director of Social Media

At UCSF, our public mission is at the core of who we are. From defending federal science programs to illuminating the root causes of our city’s homelessness crisis, we’ve learned how to use social media to connect with our audiences as citizens - rather than customers. 

There are endless books, podcasts, and entire conferences dedicated to getting people to hit the “buy” button, but how do you inspire a community to vote, sign petitions, call elected officials or take any other advocacy actions? 

In this session, you’ll learn to: 

  • Redefine your audience in advocacy terms
  • Build a narrative-based campaign timeline 
  • Define and refine what success looks like

Brand Engagement & Audience Growth

11:00 am–11:40 am

Marketing in 2020: Demystifying Smart Assistants & AI

Amy Bishop
Strategy Director

In 2020, half of all searches will be conducted via voice. With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand experiences. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers. Now’s the time for marketers to rethink how to reach and engage consumers in this emerging environment.

In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and marketers but for society as a whole. Amy will explore ways marketers can prepare for a future where voice search and smart assistants play a significant role in brand experiences — through search, shopping, and even CRM.

Key takeaways:

  • Learn about the smart assistant revolution and how it will change consumer behavior
  • Explore the impact of smart assistants on consumer search, online shopping, customer support and more
  • Get helpful tips to ensure your voice strategy will enhance — not hinder — your brand experiences

11:50 am–12:30 pm

Social Conversational Design that Converts Beyond the Bot

The future of high converting social conversations goes well beyond Facebook Messenger Bots, and the coming Instagram and WhatsApp bots. If you want to prepare for the future that allows you to own your data, own your prospect conversation and own your power over your sales, then attend this session. We will uncover how to design your current social and bot conversations to easily transition into the app-independent communication tools that are coming...and you don't need to be a big-budget corporation to benefit.

In this session, you will uncover how to structure your prospect adventure to coincide with your omnichannel social engagement that leads to your ultimate conversion. MKJ will explore ways marketers can design conversational prospect experiences independent of app, platform, or bot.

Key takeaways:

  1. Learn how to quickly and effectively create your strategy for social conversations that convert
  2. Explore the simple techniques to design the conversational marketing templates for your brand
  3. Uncover the secret weapon we use for our clients to produce the highest conversions in their bots and beyond.

1:30 pm–2:10 pm

A Look at the VR and AR Technology Landscape & Brand Case Studies

Dan Clark
Global Client Partner

As a design and experience agency, Jam3 is rooted in all things digital. Through the use of creative technology like AR and VR, there are more options today more than ever before to find new and innovative ways to surprise and delight people. Understanding the audience, culture, and technology to create the perfect balance between entertainment and utility. 

In this session, Jam3’s Dan Clark will illustrate the ways through adapting an empathetic approach that brands can craft beautiful experiences without compromising between creativity, and business and human needs. You’ll learn how to create experiences that not only tell an authentic brand story but meets the needs of consumers right where they are and where they are meant to be.

Video Marketing Strategies

11:00 am–11:40 am

Video Optimization Strategies for Better Viewership & Engagement

Janet Johnson
Social Media Specialist & Owner

In this session, Janet will share practical strategies brands can employ to increase social video engagement. She’ll walk attendees through:

  • Why video is so important in today’s marketing world & trends marketers should know about
  • Common challenges marketers face with video (along with replicable solutions)
  • Great apps and website tools to help you produce your highest quality videos
  • Effective strategies for marketing your videos to the right audience
  • Advanced video strategies to continue to scale your engagement and viewership

11:50 am–12:30 pm

Why TikTok Has Influencers Dancing For Brands

Ryan Peña
Social Media Strategist

Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • A realistic approach to social listening within the platform

1:30 pm–2:10 pm

Netflix YouTube: How This Channel Followed the YouTuber Imprint to Win Over Gen Z

Jason Mitchell
Co-Founder and CEO

For brands looking to reach a Gen Z audience, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage a generation that is constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix break through the noise by taking cues from influential YouTubers—utilizing a toolbox of effective content and creative strategies to grow brands’ YouTube channels and create content that Gen Z seeks out.

During this session, you’ll learn:

  • Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
  • How to find the YouTube content that works, and shift away from what doesn’t
  • Maximizing your content with cost-effective production methods

See Full Agenda

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