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Day 3 Conferences

Thursday, February 6, 2020

Brand Awareness & Engagement

11:00 am–11:40 am

Establishing an Authentic Connection with Your Audience through Brand Storytelling

Emily Krassen
Senior Manager, Digital Video Strategy & Content
Erica Santiago
Digital Content Manager

Emily & Erica will highlight the importance of storytelling and identifying your goal audience(s) to help inform your digital & social content strategy. They will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in a regulated industry. Learn ways to get buy-in across your company for the importance of digital content & social media, and learn ways to measure your success (and why “failure” isn’t a bad thing!).

Brand Engagement & Audience Growth

11:00 am–11:40 am

Marketing in 2020: Demystifying Smart Assistants & AI

Amy Bishop
Strategy Director

In 2020, half of all searches will be conducted via voice. With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand experiences. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers. Now’s the time for marketers to rethink how to reach and engage consumers in this emerging environment.

In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and marketers but for society as a whole. Amy will explore ways marketers can prepare for a future where voice search and smart assistants play a significant role in brand experiences — through search, shopping, and even CRM.

Key takeaways:

  • Learn about the smart assistant revolution and how it will change consumer behavior
  • Explore the impact of smart assistants on consumer search, online shopping, customer support and more
  • Get helpful tips to ensure your voice strategy will enhance — not hinder — your brand experiences

11:50 am–12:30 pm

Why TikTok Has Influencers Dancing For Brands

Ryan Peña
Social Media Strategist

Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about:

  • What TikTok is and why marketers should care 
  • Micro-influencer examples and how/when brands should engage 
  • What brands are integrating TikTok into their strategy 
  • A realistic approach to social listening within the platform

Video Marketing Strategies

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