Jessika is a social media and relationship marketing strategist. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika also teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.
Jessika Phillips’s Session(s):
9:45 am–10:30 am PDT —
What does it take to have a true impact on your messaging? Is it timing, creative or budget? What if I told you that none of these areas are what’s most important in a campaign? I’m going to show you the exact process we used to generate more than a million dollars in new business for our client, using organic methods backed with a $100 Ad spend in less than 8 months.
I’ve worked with hundreds of clients representing diverse, not so “sexy” niche industries Yet there is a common thread that activates all their marketing campaigns to succeed.
In this session, I will break down the exact Relationship Marketing process we used, how we were able to get super specific on targeting and using smaller micro-communities on social media to do the trick.