In order for social media marketing to work for your business, you need an audience. Otherwise, it’s like standing on a stage singing to yourself. Unfortunately, growing an authentic audience can be one of the most difficult things to do online. However, there are ways to stand out from the cyber crowd and competition. It may not happen overnight, in fact, it almost never does, but with Brianna's help, you’ll be on your way to connecting with people who genuinely care about your product or service.

Here's what you can expect to take away from this session:

• Content: How to build an engaging editorial calendar that keeps your followers coming back for more
• Strategy: How to find and target your audience online efficiently from the start
• CRM: Why engaging with customers online at the right time ensures an amazing customer experience and raving fans

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Manny's Deli is a Chicago institution and a family-owned and operated restaurant serving Chicago since 1942. The iconic Chicago deli has a loyal following that has been developed over the years and in 2015 they decided social media was an important marketing strategy to connect and grow with their customer base. Also, to reach a younger demographic. That is when Fresh Content Society started to build and cultivate their communities. 

In 2020, the world unexpectedly was hit with COVID-19 and caused a global pandemic hurting many industries. With more people staying home and eating at home, the restaurant industry started to suffer. Manny's Deli is a volume-based restaurant with over 200 seats. During a normal workweek (prior to COVID) there was a line outside the door for lunch almost daily. Well, that came to a halt. 

As business slowed down tremendously, and the PPP loan ran out, Manny's Deli was getting ready to layoff some of their staff. We decided to take our reality public and share the current state of the business on social media. We decided to post a plea out on Twitter and Chicago showed up for Manny's Deli. After two hours of the tweet, there was a line wrapped around the building for over two weeks and the restaurant had a hard time keeping up with demand. The tweet generated over 5 million impressions, national news coverage, and most importantly it drove sales up 1,500%. 

After attending this session, attendees will have a better understanding of how important social media can be to a business and key tactics for building a robust social media community for a small business.

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What does it take to have a true impact on your messaging? Is it timing, creative or budget? What if I told you that none of these areas are what’s most important in a campaign? I’m going to show you the exact process we used to generate more than a million dollars in new business for our client, using organic methods backed with a $100 Ad spend in less than 8 months.

I’ve worked with hundreds of clients representing diverse, not so “sexy” niche industries Yet there is a common thread that activates all their marketing campaigns to succeed.

In this session, I will break down the exact Relationship Marketing process we used, how we were able to get super specific on targeting and using smaller micro-communities on social media to do the trick.

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The days of hiding behind your business are over. People want to see PEOPLE on their social media feeds - and they want human stories to root for!

Social media was never designed as a marketing tool - and when you post content that's overly sales-y, or broadcast content that's meant for passive consumption, you interrupt the social experience users are trying to have with their family and friends. The algorithms don't like that - and neither will your audience!

But when you put yourself out there as a real, relatable human being, you can encourage more engagement, establish a positive reputation, build better relationships - and, ultimately, experience more success online.

• Why solopreneurs, executives, and employees alike ALL need personal brands
• The importance of "know, like, trust"
• How to figure out what your personal brand even is
• How to display & communicate your personal brand on social media in ways that are consistent, recognizable, unique, and memorable
• How to expand those relationships beyond your social media platform

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