Other Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

Why You Should Be There:

Leading brands give an exclusive inside look at how they’re leveraging social media marketing to drive business goals
Bring your questions — each case study is followed by a live 10 minute Q&A!
This event is free! Full recording available post-event to revisit any comments or questions you missed

brought to you by:


Presenting Thought Leaders Include:


Annie Katrina Lee



Liza Dunning



John Young

Southwest Airlines


James Chong



Desiree Gaston



Larry Kim

MobileMonkey, Inc.


Carrie Kerpen

Likeable Media

Scroll down to view full agenda and speaker lineup!


1:00pm EST - PANEL: Best Practices in Social Content Creation


Liza Dunning, Creative Lead, Airbnb

James Chong, Senior Manager of Social Customer Engagement, TOMS

Ryan Peña, Social Media Strategist, Be The Match

Bette Ann Schlossberg, Director of Influencer Marketing, Lyft

1:40pm EST - PANEL Q&A

1:50pm EST - PANEL: Harnessing Social Media to Drive Brand Loyalty


Mike Brown, Founder, Brainzooming Group

Geoffrey Morgan, Social Team Leader, Intuit QuickBooks

John Young, Social Business Advisor, Southwest Airlines

2:30pm EST - PANEL Q&A

2:40pm EST - The Top 10 Facebook Messenger Marketing Hacks of 2018


Larry Kim, CEO, MobileMonkey, Inc.


With email open rates and organic post engagement in the toilet vs. +70% engagement rates and +1.3 billion daily active users in Facebook Messenger, the fact that less than 1% of companies are doing any marketing via Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.

In this session, learn how to use Facebook Messenger to improve customer communications, how to build a massive messenger contact list, and how to use new Facebook Messenger ad formats which convert like crazy.

You'll learn how to:

- Building a chatbot for Facebook messenger in 20 minutes with zero coding.
- How to blast all your Facebook Messenger contacts with customized chat blasts.
- How to use messenger for lead generation, appointment booking, content promotion, etc
- How to train your bot to answer common customer service questions.
- How to grow your list of Facebook Messenger contacts. 
- Advanced chatbot strategies and tactics.


3:10pm EST - Q&A

3:20pm EST - The Meaning of Meaningful: Content for the New Facebook News Feed


Brian Leigh, Senior Strategist, Likeable Media

Carrie Kerpen, CEO, Likeable Media


Facing pressure from multiple directions, Facebook, the world’s largest social network, has begun a massive overhaul with long-term implications for marketers. Among the biggest changes is a News Feed update, which shifts the goal of Facebook’s product from serving relevant content to generating “meaningful social interaction.” The update will prioritize content that connects users with their communities, rather than content that users consume passively. What does this mean for brands?

In this study, we analyze more than 20,000 branded Facebook posts from 2017, assigning quality scores based on each post’s generation of comments and shares.

Key takeaways include:

- Which industries most benefit from this algorithm change
- What types of content best drive meaningful engagement
- How to create content that thrives within the new environment


3:40pm EST - Q&A

3:50pm EST - One Post at a Time: How Your Employees Can Tell Powerful, Authentic Stories


Desiree Gaston, Sr. Analyst, Social Media Communications, Hilton


Your employees are the best sources of stories in your organization, so why not encourage them to share their experiences on Twitter and other social platforms? Hilton Suggests seeks to help travelers worldwide make travel easier and planned trips more memorable—all through recommendations from their team members’ personal local experiences and opinions. The effort is a way to connect with and offer value to travelers and Guests looking for authentic interactions “one post at a time” and assistance without a sales pitch, and Hilton’s brand is boosted by the many personalities of those it employs.

During this sessions, we’ll share:

  • How to activate employee voices and encourage their personalities to shine
  • How to create content and conversations that work on for your Brand (beyond Twitter)
  • The power of storytelling and content creation that comes from individual experiences


4:10pm EST - Q&A

4:20pm EST - Art & Science of Content Marketing


Annie Katrina Lee, Product and Brand Marketing, Consumable Private Brands, Amazon



4:40pm EST - Q&A

4:50pm EST - Closing Remarks

5:00pm EST - Summit Concludes