Alexa Schirtzinger is Director of Content Marketing at Salesforce, where she leads a talented team of marketers, content producers, social media managers, and designers to create and distribute amazing content. Previously, she was the editor-in- chief of the Santa Fe Reporter newspaper in Santa Fe, New Mexico, and was awarded a Knight Journalism Fellowship at Stanford University. She's also been (not necessarily in this order) a ski instructor, Peace Corps volunteer, whitewater rafting guide, and sea kayaking teacher.