Alexis Costa is the Senior Global Marketing Manager over Fossil Brand at Fossil Group, Inc. In this role, Alexis leads a team and oversees all aspects of paid media campaigns including traditional media, digital media and social media. When Alexis came to Fossil in 2013, there was no paid media team. Starting as a team of one, Alexis created a new group and defined campaign direction and process globally for all Fossil Brand advertising campaigns. Alexis has a well-rounded background in the advertising and marketing industry with over 10 years of experience across agency, publishing and client businesses.