Alicia Eisenbise is the Social Media Strategist for the Coldwell Banker Central Region and has worked with Fortune 500 companies creating digital, social and print campaigns. She manages content creation, paid and earned social media campaigns for the Midwest companies of Coldwell Banker. She also writes educational material and conducts seminars for real estate agents to harness the power of social media and digital marketing to build their businesses.
Alicia is constantly thinking towards the future and testing programs that have had a ripple effect within the company, including the introduction of the first paid social campaigns. Most recently she organized and launched the first social employee engagement platform with incredibly positive results for the company and the independent sales associates who use the platform.