Carrie Allen, Director of Member Marketing, joined the Zipcar team in 2012, and has played a vital role in managing the brand, social and acquisition strategy both nationally and withi  Zipcar’s 25 North American markets. Since joining Zipcar, she has managed the launch of new integrated brand campaigns, revamped Zipcar’s social strategy and led the marketing department in restructuring process and procedure within its headquarters and across the company’s field markets.

 Prior to joining Zipcar, Carrie held multiple positions in marketing leadership at Toys“R”Us and Kaplan. Carrie is an alumnus of the University of Illinois and a passionate advocate for Alzheimer’s research as the president of AlzTogether.