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Cassandra Clark

Client Solutions Manager
Facebook

Cassandra is a currently a Client Solutions Manager at Facebook in Chicago, managing Fortune 100 advertisers in the Financial Services vertical. She ensures her partners leverage best-in-class tactics across the dynamic world of Facebook, Instagram, and the Facebook tech stack, helping achieve their business objectives across the marketing funnel.

Prior to Facebook, Cassandra was the Social Media Manager at Discover Financial Services, leading marketing efforts across all social platforms for Discover at the enterprise level, specializing in big data applications to paid media, corporate social strategy, and KPI-driven program development. Prior to managing the Discover Card social strategy, Cassandra spearheaded Discover’s B2B social media presence, single-handedly developing and fostering an interactive community for small businesses. Before Discover, Cassandra worked in both agency and brand management environments, with both online and offline channels, and for companies ranging from a small non-profit through a Fortune 500.

Cassandra has a MBA in International Business, a BS in Advertising from the University of Illinois, and an unrelenting obsession with salsa dancing and painting. She is the also the cofounder of Los Fiesteros event company, has helped lead the Social Media team on the Associate Board of Chicago Gateway Green (non-profit environmental group) since 2012, and volunteers across the country as an industry speaker and consultant. Cassandra is also President of CC Social Incorporated, a marketing consulting firm specializing in helping small businesses grow through digital advertising.

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