Corey Padveen joined the t2 Marketing team in 2011 as Director of Social Media Marketing and is a principle strategist for B2B, B2C and NFP client-centered social media marketing initiatives. Corey is a graduate of McGill University and is a leading authority on the notion of Social Equity – the concept of how social media can add value to a business and enhance corporate worth. As the author of t2 Marketing’s social media blog, Corey regularly shares his wealth of knowledge in the realm of social media and its applications to business in the digital age. t2 Marketing International is a leading marketing and communications firm with a 25 year history of developing traditional and new media marketing strategy and communications initiatives throughout North America and Europe.