Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices. He is responsible for guiding global social strategy for the Taiwan-based company whose flagship smartphone, the HTC One M8, was hailed as the “Best Android Phone” by the Wall Street Journal.
Prior to HTC, Rodriguez worked at a number of the world’s most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed social ideas for American Express, Microsoft, and Domino’s. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike.
Outside the office, he has led and hosted large tech events from TEDx to Startup Week to Ignite. He was also a contributor to Brad Feld’s 2012 book “Startup Communities.” Rodriguez graduated from the University of Colorado at Boulder with a degree in journalism and currently resides in Seattle. He can be found on Twitter as @pug.