SVP, Global Head of Insights & Planning - 360i
Kate oversees 360i’s award-winning insights group. She leverages her experience in marketing, research, media and global strategy to help clients create compelling stories and connect with their audiences. She believes the key to building an authentic brand is to first understand trends and motivations and put the consumer at the center of all plans. Her team’s recent work with Lean Cuisine’s #WeighThis campaign received praise from the ARF and was awarded the 2016 Gold and Grand Ogilvy.
Knowing that data alone is not enough, Kate evangelizes a strategic approach that analyzes the right information in the right way to get to know consumers. Her success is rooted in her unique analysis of social listening, qualitative and quantitative data to deliver timely and compelling insights without sacrificing the rigor and structure of more traditional approaches.
Kate developed her deep expertise in consumer, media and brand understanding during eight years at Hall & Partners, working in the London and New York offices. Originally from Minnesota, she now calls New York City home, with seats at the dinner table for her husband and two dogs.