Mickey is on the Global Agency and Partner Education team at LinkedIn where she brings new ideas and insights to the world's largest advertising networks and content marketing companies. She has also worked with large technology clients to develop custom content and media programs that leverage the rich data found only on the world's largest professional network.
Prior to joining LinkedIn, she was a Global Director of Digital and Social Strategy with Omnicom Media Group in Chicago where she launched the paid social media practice in 2010 and developed robust content marketing and syndication strategies for large technology clients.
Her passion for social media began in 2008 when she helped to build one of retail's first customer communities for Sears Holdings. The MySears community featured discussion forums, product reviews and a host of engagement strategies to help customers voice their opinions and find inspiration for their next home improvement project.