Nick Mattera is the Senior Director of Digital Engagement at the Las Vegas Convention and Visitors Authority, the organization behind the iconic "What Happens in Vegas, Stays in Vegas" advertising campaign. In this role, Nick oversees consumer facing marketing efforts including digital and social media advertising and content strategies, global social media marketing efforts in partnership with nine key LVCVA international offices, among other responsibilities. The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel. Prior to joining the LVCVA, Nick oversaw social media strategy for MGM Resorts International.