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Pam Naumes

Senior Director, Digital & Brand Engagement
C-Fresh, A Division of Campbell Soup Company

Pamela Naumes is the Head of Digital Engagement of C-Fresh, a division of Campbell Soup Company, leading all digital and social marketing strategy for brands like Bolthouse Farms, 1915 Organic, and Garden Fresh Gourmet. Her division is responsible for creating bold and engaging initiatives that bring the division’s social sustainability mission — to inspire the fresh revolution — to life across platforms. Some of her more noteworthy programs, recognized by the media, academia and industry influencers, include www.FoodPornIndex.com, #FreshFlip on Instagram, and #urwhatupost. Additionally, Pamela leads social media and digital channel innovation across the C-Fresh business units, including beverages, dressings, and kids. Her most recent  innovative program, a web series utilizing Periscope and Meerkat, aired live June through August 2015.

Pamela has more than 15 years of digital marketing experience working on both the agency and brand side with extensive knowledge in global retail, hospitality, and consumer package goods. She’s been instrumental in leading and executing digital marketing strategies for brands like Pinkberry, The Cheesecake Factory and Hilton Worldwide (Doubletree & Hilton brand).

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