For more than 15 years, Rik Walters has been a key digital marketing leader, shaping the direction of digital marketing for Redis Labs, Agari, Twitter, HP, and Apple, Inc.
Whether scaling revenue growth at startups, or at Fortune 500 companies, Rik's award-winning digital marketing strategies have driven success for high-growth startups, and at some of the World's most successful companies in Enterprise Software, SaaS, Security, Retail, Consumer Electronics, and e-Commerce.
While at Twitter, Rik architected and developed revolutionary enterprise grade programmatic and paid social campaigns that forever changed how organizations utilize the social media platform to engage global audiences, use powerful user-data to convert customers, and leverage predictive analytics to drive high-revenue growth through advertising.
As the Director of Digital Marketing at Redis Labs, Rik leverages his experience in the digital marketing ecosystem to drive successful marketing automation, paid search and adverising, social media, content syndication, online advertising, CRO, and customer advocacy.
Rik's personal following of over 120,000 Twitter followers, and a combined social media reach of over 20 million led him to be recognized by Visible Banking as one of the Top 10 Social Business Twitter Accounts You Must Follow Now.