Sherry Heyl

Managing Director/Partner

Sensei Project

Sherry Heyl started working exclusively on social media projects in 2005 (before Facebook was open to the public).

Early projects included monitoring social media to identify competition and market opportunities for start-up clients, providing online reputation management guidance for ADP and working with AutoTrader.com on a blogger relations project as well as assisted in developing their internal social media platform.

These projects led to leading Brand Atlanta's award-winning "How Do You ATL" social media campaign and managing Public Broadcasting of Atlanta's social community outreach program, Lens on Atlanta.

Ms. Heyl has worked extensively with non-profits building awareness and leading fundraising and volunteer recruitment campaigns, including Atlanta Children's Shelter, Center for the Visually Impaired, and Communities In Schools of Georgia.

Ms. Heyl is the Co-Founder of SoCon, Atlanta's premiere and longest running social media conference. I was also the Co-Founder of the TAG Enterprise 2.0 society (renamed TAG Social Business) and the Co-Founder of The Change Challenge, a 6 month competition that paired volunteers with nonprofits to launch a sustainable social media program.

Ms. Heyl currently leads the social media agency, Sensei Project, working with leading brands and small organizations optimize their online efforts to connect with clients and amplify their messages.