Stacey DePolo, GoDaddy’s Social Advocacy Manager, has been harnessing the power of Advocacy for nearly two decades. She manages nearly half a million Brand Advocates and nearly a thousand Employee Advocates for GoDaddy. Since joining GoDaddy in 2013 she launched and managed their first ever Net Promoter Score (NPS) program to improve customer experience. Her social media listening initiatives facilitated a dramatic improvement of brand social sentiment.
Previously Stacey was a Director at Zuberance, a pioneer startup in the corporate Brand Advocacy space, where she developed and executed Advocacy programs for dozens of brands including GoDaddy, Intuit, and Ancestry.com
Stacey’s early career was in environmental justice advocacy. She was inspired to join the first wave of corporate social media marketing while working on an historic campaign for the Rainforest Action Network. That campaign inspired Home Depot to stop selling old-growth redwood, and her career in brand advocacy.
She still can’t help tweeting for the causes she’s passionate about, including the cause of Women in Technology, an issue that GoDaddy is making progress on. When she’s not opining on social media, she’s often hiking in California’s wilderness, bicycle commuting, or supporting local independent musicians, makers, artists and co-ops in San Francisco.