Tommy Means is the founder and executive creative director of Mekanism. He has created and directed award winning campaigns for Nike, The North Face, GE, Pepsi, Method, Disney and 20th Century Fox. Prior to starting Mekanism, he was a Telluride ski bum, following a few years in Alaska as a fly fishing guide. Tommy produced the critically acclaimed feature film ‘Surfwise: The Amazing True Odyssey Of The Paskowitz Family’. When not working on projects, Tommy enjoys surfing, skiing and mountain biking with his wife, kids, and dog, Herschel, in San Francisco and Lake Tahoe.